Why “just work harder” isn’t scaling your business

Hey amigo,

Ever heard the phrase,

"If you’re not growing, you’re not working hard enough?"

Yeah, I’ve heard it too.

And it’s complete bs.

When I was scaling my agency.

I used to think the same way.

I worked harder, stayed up later, and kept grinding.

But all I ended up with was burnout.

And still, my income barely budged.

Here’s what changed everything.

Instead of working harder, I worked smarter.

I looked at what was actually moving the needle.

👉 lead generation

👉 client outreach

👉 and closing deals

And I doubled down on just those things.

I stopped wasting time perfecting my website or overthinking the “perfect” logo.

That’s when things finally clicked.

Within months, I had more clients...

More revenue...

And more time to breathe.

So, here’s your Monday takeaway.

Don’t confuse hard work with productive work.

Focus on the tasks that directly lead to results, and leave the rest.

You don’t need to hustle more.

You just need a strategy.

Signing out,

Joe