Why Charging LESS Can Make You MORE

Hey Amigo,

Most agency owners and online coaches believe that the only way to scale is by raising their prices.

More money = more revenue, right?

Not always.

In fact, offering a lower-tier product or service first can actually make it easier to close high-ticket clients.

Here’s why:

✅ It removes the risk – A $97 digital product, a low-cost strategy session, or a paid audit gives potential clients a low-commitment way to experience your expertise.

✅ It builds trust – Instead of asking prospects to drop thousands on your services upfront, you’re giving them value first—proving you know your stuff.

✅ It pre-qualifies your best clients – The people who invest something early on are far more likely to invest big when they’re ready.

✅ It eliminates the endless sales dance – Instead of convincing cold leads to book a sales call, you have warm buyers who already know, like and trust you.

The result?

Less resistance, more conversions, and a steady flow of high-ticket clients...

…without the exhausting chase.

It's that simple.

Signing out,

Joe

P.S. In our latest podcast episode, I sat down with Ghalib Hassan, the founder of a personal branding agency, who turned his career around after taking a bold leap into entrepreneurship. It’s a must-listen for anyone who’s ever doubted if they really have what it takes.

Check it out here: https://youtu.be/LcwroxsWeDE?si=s5Wn2bGuYakzSN4l