The Biggest Lie About Scaling Your Business

Still can't believe many people fall for it

Hey Amigo,

Have you ever heard the saying, “Work smarter, not harder”?

Sounds great in theory…

But let’s be honest.

Most agency owners and coaches completely misinterpret what this actually means.

Because if working less was the key to scaling.

Then why are the most successful entrepreneurs obsessed with optimizing their time and energy?

Here’s the truth...

Scaling isn’t about doing less work.

It’s about making sure you’re working on the right things.

If you’re spending hours tweaking your website, perfecting your logo, or overthinking your pricing…

But barely putting in the effort to get in front of potential clients...

You’re stuck in busy work, not growth work.

Here’s what moves the needle:

✔ Building a pipeline of qualified prospects

✔ Having a proven sales process

✔ Selling an offer that’s irresistible to the right audience

The agency owners and coaches hitting $20K, $30K, even $50K/month?

They’re laser-focused on client acquisition.

Because that’s what actually pays the bills.

If you’re ready to stop spinning your wheels…

And start working on what truly scales your coaching or agency business…

Signing out,

Joe

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