Make your brand THE story

Knowing this literally changed my life.

See… every epic movie has a story.

And if it didn’t...

It’d probably end up with a 22% rating on Rotten Tomatoes.

So here’s the thing.

Why does your brand not follow the same principle?

Let’s look at the legends…

Phil Knight, Founder of Nike.

Steve Jobs, Founder of Apple.

Ray Kroc, Founder of McDonald's.

What do all these people have in common?

Their Hero's Journey is what we’re all drawn to.

It’s the backbone of their branding and why we’re emotionally invested in their companies.

Billions of people have watched their documentaries.

Read their books.

And followed their story.

Now, it’s your turn to make your brand the hero people can't stop watching.

Here’s the good news.

You don’t need a multi-million-dollar production budget to do this.

I’m about to introduce you to a timeless framework you can start using TODAY in your brand and marketing...

The Hero's Journey Framework.

It’s simple and powerful.

Ready?

Here’s the 4-step blueprint:

1. Introduce the Hero. 

Someone who’s grinding through the daily struggles.

(That’s you, by the way, running your business and striving for success!)

2. The Hero Receives the Call to Adventure. 

A challenge or responsibility to step up...

Hone their skills...

and get ready to tackle the odds.

3. Summon the Hero. 

The hero enters a world full of uncertainty.

They’re tested, they learn, they grow.

And every challenge they overcome brings them closer to their goal.

4. The Hero Conquers. 

The hero has emerged victorious...

Armed with wisdom, experiences...

And a newfound sense of purpose.

They share their journey with the world, and in return, they earn respect, admiration, and loyalty.

This 4-step framework isn’t just for movies.

It can be applied to your brand.

Your product.

And your messaging... giving you an unfair advantage over your competition.

Tell the stories of people who’ve overcome obstacles with your product or service...

And it will encourage your prospects to take the “call to adventure” too.

What’s YOUR Hero’s Journey?

Signing out,

Joe