Majoring in the minors is killing your agency

Starting and growing an agency or coaching business can feel overwhelming, especially when you're not sure where to focus your efforts. 

It's easy to get bogged down in the day-to-day tasks that don’t move the needle.

Have you ever felt like you're spinning your wheels, working hard but not seeing the growth you desire?

Maybe you're spending hours tweaking your website, perfecting your logo, or organising your office. 

While these tasks have their place, they don't generate revenue or bring new clients through the door. 

Jim Rohn once said, "You shouldn’t be majoring in the MINORS." 

Yet, many business owners fall into this trap, focusing on tasks that don't create leverage or lead to meaningful growth. 

The right inputs—like running ads or outreach—are what generate leads and sales. 

Without these, even the best products or services remain unseen, and potential revenue is left on the table.

It’s time to shift your focus. 

Concentrate on the two things that will truly help your business grow: leads and sales. 

Here's how you can start:

1. Leverage Paid Advertising: Run targeted ads to get in front of your ideal audience. This proactive approach can generate a steady stream of leads.   

2. Master Outreach: Consistently reach out to potential clients. Networking and connecting with your audience build relationships that convert into sales.

3. Engage and Nurture: Build a compounding audience by engaging with them regularly. 

Offer value through content, respond to their queries, and maintain a presence on platforms they frequent.

Focusing on these key areas isn't just a good strategy…

It's the best thing you can do to scale your business. 

When you align your efforts with these high-impact activities, you'll start to see real, sustainable growth.

Start prioritising what truly matters. 

Transform your business by focusing on the inputs that lead to revenue growth.

Signing out,

Joe

P.S. Want to steal my system that can help you scale to over £10K/mo?

Book a call with me and I’ll give you all the secrets (well… as much as time permits).