I did the unthinkable 👀

Hey Amigo,

A few weekends ago, I did the unthinkable...

I started watching a new Netflix series at 8 PM, thinking I'd just watch "one episode."

Famous last words, right?

Next thing I knew...

It was 2:47 AM.

I had binge-watched the entire series.

Popcorn crumbs everywhere, and a confused look on my face, wondering how I let that happen.

Here's the thing...

Netflix knows exactly what they're doing.

They know how to grab your attention...

Keep you hooked...

And gently guide you from one episode to the next without skipping a beat.

Then it hit me…

Isn’t this exactly how successful agencies and online coaches operate too?

Instead of trying to force people into big decisions right away...

They focus on delivering value and nurturing relationships... one "episode" at a time.

✅ They give clients quick wins early, creating instant momentum (templates, audits or mini-courses).

✅ They provide consistent value, making it easy for clients to trust them and keep coming back for more (email campaigns like this one and YouTube content).

✅ And they guide clients naturally towards bigger, more impactful decisions later on (medium to high-ticket offer).

This Netflix-like approach is exactly how I started approaching client acquisition in my agency...

Making my growth smoother and more predictable.

Think about it…

How can you create your own "binge-worthy" client experience?

Signing out,

Joe

P.S. On Friday, I'll show you the exact blueprint that’s helped me and other agency owners scale predictably, without the headaches. Keep an eye on your inbox!

P.P.S. A new episode of The Grappling Growth podcast with Steve Pastor just dropped. Steve shared his Shark Tank AU pitching journey and how he lost $700K while running his business. It was raw and unfiltered. Check it out here.