How a Broken Printer Saved a Family Business

Hey amigo,

Merry Christmas! 🎄

I have a story that might surprise you.

It's about a family business that almost closed.

But a broken printer helped save it.

In 2014, Michelle Stanton, the boss of Bevilles...

A jewelry store that had been around for 90 years.

Was ready to close the store because it was losing money.

They were going to let someone else take over.

But just before they could sign the papers.

The printer broke while the papers were being printed.

This gave them extra time to think.

And instead of giving up on the business…

They decided to try again.

They focused on what they did best—selling jewelry—and stopped doing things that weren't working.

This change saved over 250 jobs and made the store popular again.

By 2017, Michelle worked hard to keep her team happy and focused.

This led to the sale of Bevilles to Michael Hill International for $45 million in 2023.

All that happened because a printer broke down at the last minute.

Here's what I want you to take away from this.

Don't give up when things are hard.

As an agency owner or online coach...

Focus on what you do best.

Keep yourself (and your team) positive.

And keep going, even when things seem tough.

I hope this story helps you see that with the right attitude....

You can turn things around.

Merry Christmas and a Happy New Year!

Signing out,

Joe