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Gang Territory & Joga Bonito

Hey amigo,
This past week I was humbled.
Currently travelling the Colombian Jungle.
“Necocl” if you’re super curious.
The area is literally marshalled by a Colombian Gang.
You do something wrong, it’s not the Police who deal with it kind of thing….
But are playing football with the locals.
(We lost 5-4 — great fun)
And hitting the most ghetto gym I’ve ever been to.
I was humbled…
To see how simply the locals lived.
What they actually had.
It all got me thinking back to humble beginnings.
See, I grew up on a South London council estate.
Playing street football was how I spent every evening during the summer.
It had me ponder how lucky I was.
Also, how one decision can change everything.
Committing to elevating yourself and getting accountable.
See at the backend of 2019 I was half-assing my agency… had a couple of months where I replaced the income from my job.
But I was yo-yoing with my income.
However, when the pandemic happened…
(And I literally went down to £0 )
I was in a place of need.
Not wanting to succeed anymore.
See, one of the biggest mindset shifts I go through with Bespoke Academy members is intent.
If you want something, the likelihood of achieving it is pretty low.
However, when you’re in a state of need we’re able to achieve real, impressive feats.
I sat down with Jordan Platten and shared how I banked over £15,000 of agency contracts in 5 weeks.
My question to you, are you going to make 2025 your best year yet?
Until next time, amigo
Signing out,
Joe
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