Chasing shiny things will destroy your business

Hey amigo,

Have you ever noticed how some entrepreneurs are always jumping from one new AI tool...

strategy...

Or trend to the next...

Without seeing much progress?

It’s like they’re playing “whack-a-mole” with their business.

Every time they think they’ve nailed down the perfect strategy...

Another shiny object pops up...

And bam, they’re off chasing it.

Sound familiar?

I’ll be honest, I’ve been there too.

Early on, I couldn’t stop testing new tools...

Trying out random courses.

Or getting distracted by the “next big thing.”

At first, it felt like I was doing something right.

But after a while, I realised something crucial...

None of these distractions were building real, sustainable momentum.

They were just keeping me busy.

Here’s the truth I discovered...

Focus is the key to growth.

It’s not about trying every strategy under the sun.

It’s about sticking to the plan that works and doubling down on it.

So, here’s my challenge to you.

What’s one thing you’re doing right now that’s not moving the needle in your business?

It might be time to stop chasing the shiny objects and focus on what’s actually going to get you to the next level.

Your success starts with focus.

Signing out,

Joe