Big problems lead to big profits

Hey amigos,

An elderly American friend of mine once told me this story...

And it really struck a chord:

He was fishing at a small pond near his house, hoping to catch dinner.

Despite hours of effort, he only caught tiny fish.

Frustrated, he packed up and drove to a larger lake a few miles away.

Within minutes, he hooked a big, beautiful bass that made his day.

That got me thinking about our business journey.

In the early days, I was like my friend at the small pond...

chasing cheap clients who drained my time and energy.

I was barely scraping by, wondering why I couldn’t catch a big break.

(Relatable. Right?)

Then it hit me: to catch bigger fish, I needed to fish in bigger ponds.

I needed clients with bigger problems...

The kind who’d happily pay $2K, $5K, or even more each month for the right solutions.

I realized that to reach my $15-20K MRR goal...

I needed to solve huge, painful problems for clients who could afford to pay for top-notch services.

So, I changed my strategy.

I started targeting bigger clients with deeper needs.

And within a year, I was hitting $15-30K/Mo.

Now, I’m able to travel the world while working with my dream clients who pay me tens of thousands of dollars per month.

So indeed, bigger problems = more money in your pocket...

...if you know how to find the prospects that can afford to pay you well.

That’s how you scale your agency to $20K/Mo.

I trust you’ll make good use of that information.

Adios Amigo,

Joe Testouri

P.S: Do you want to know exactly how to find clients with big problems and deep pockets?

Book a f'ree call with me, and I’ll show you how.